PERSONAL PROFILE

SAÚL SERNA AND MARTHA DÍAZ

We have made several collective investments as a family. From a very early age, our parents taught us the value of investing intelligently and we still have today, some of the properties they acquired.

Saúl Serna has been a business administrator and professional and investment coach for more than 30 years. Martha has been a dentist by profession and has been an investor for more than 15 Years.

Together they work in their investment companies and complement each other with their talents and vision to live in the present in peace and love, and continue to maintain and build a financially solid future.

PROFESSIONAL EXPERIENCE

SAUL SERNA

Saul Serna is a real estate business coach dedicated to transforming ideas into results. She is passionate about working with people who want to thrive and are committed to achieving their goals. Immigrated to the United States from Colombia at the age of 17, he studied business administration and specialized in the real estate and investment sector.
 
“During my working life I have achieved many of my goals and I have learned that as important as it is to achieve goals, it is the person one becomes when reaching the goal.the… the character it develops and the example it leaves.”   
 
Saúl has the privilege and pleasure of sharing his experiences and knowledge with thousands of people through his seminars, coaching and books. At 60 years old, studying and evaluating the process and results of his clients and himself, he has been able to decode the formula for Prosperity in life and success in business. This formula has been applied by entrepreneurs from various industries such as General Motors, Century 21, Wells Fargo and other Fortune 100 companies. as well as thousands of real estate agents and hundreds of companies in different countries around the world.

Saul has worked as a real estate professional and together with his company has helped more than 30,000 families achieve their purchase/sale goals; Senior VP of Century 21, helping to grow the Hispanic market for the corporation and currently as CEO of Business For Life, coaching thousands of people in different countries around the world.

For his achievements, Saúl has been recognized as the real estate agent of the year by NAR, the NATIONAL ASSOCIATION OF REALTORS IN USA, has received the lifetime award from the Hispanic Mortgage Association and has been awarded Centurion, Double Centurion and Grand Centurion Office and the Masters Hall of the Century 21 fame.